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What Your Daily Habit Really Costs

See what a daily coffee, takeaway or subscription costs over time, and what it could grow to if invested.

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Small habits, big numbers

A small daily cost looks harmless, but multiplied by the days in a year and then invested it adds up quickly. This is often called the latte factor. The point is not to cut everything you enjoy, but to choose the habits that are worth their cost.

How to use it

Enter a habit, then decide whether to keep it, reduce it or swap it. Redirecting even half of the spend can add thousands over time.

Worked example

With the starting values (Cost each time: 6, Days per week: 5, Years: 20, Investment return if saved instead (%): 7), the calculator shows Costs per year: $1,560. Also: Per month: $130; Total spent over 20 years: $31,200; If invested instead, worth: $67,720.47. Change the inputs above to see your own result.

Last reviewed November 2026. Formulas are standard and shown in the sections above; results are estimates.

Tips and common mistakes

Frequently asked questions

Is it saying never buy coffee?

No. It shows the true cost so you can choose.

What return is realistic?

Long-term stock funds have averaged roughly 6-8% before inflation, but returns vary.

Does it include inflation?

No.

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Results are estimates and not financial advice.